So that's why they got fired...Free-FM is dead!

Last week, Free-FM here in San Francisco decided to kill its format, FM talk and go back to KFCR 106.9. Late last year, KFRC 99.7 became Movin' 99.7.

Free-FM did not work here because nobody cared who was on. There was no incentive to start listening. Nobody was local. Adam Corolla, Opie and Anthony, Tom Leykis, etc...all did not broadcast from the Bay Area. The Dog House filled in for a few months when Free-Fm launched, but they had a deal with Corolla, so the dogs went to the east coast on the New York Free-FM. If they had the Dog House, that could've gotten them some ratings initially and could've used them to build an audience. They had John London for a while, but they fired him also for some insensitive remarks. They never showed up in the ratings book and now, they flip back to KFRC, basically conceding that they really f'd up.

Now in New York, they flipped back to their original format as well, K-Rock, Howard Stern's original station. They fired all the jocks on the station, except for the morning show. So it is possible the Free-FM in New York was ready to get rid of Elvis and JV regardless, but had a reason to because of the "offensive" prank call. At least this way, legally, maybe they wouldn't have to pay the rest of their contract.

But really a weird few weeks of radio. Rarely will companies admit they are wrong and go back to what it changed from originally.